In designing a web site, there are some principles to be kept in mind to produce a good web site.
This means “use as few features as are necessary to achieve what you need to achieve”.
Simplicity is important because we want to attract user’s limited attention effectively to what is more important. To achieve this, we need to remove unnecessary components without sacrificing effectiveness and try out alternative solutions that achieve the same result more simply. This means we need to remove all unnecessary visual elements and use the visual details to communicate not just to decorate.
Example: Link to http://www.lifeway.ac.nz/
2. Simple Navigation
This means permanent navigation needs to be clearly identifiable as navigation, and should be easy to interpret, target and select. This is because users need to be able to identify navigation, which tells them various important information such as where they are, where else they can go from here and what option they have for doing stuff.
There are some ways to make navigation clearly distinguishable from non-navigation: positioning permanent navigation links apart from content; differentiation navigation using colour, tone and shape; making navigation item large and bold; using clear text to make the purpose of each link unambiguous.
Example: Link to http://www.advancedcomputers.co.nz/
3. Bigger Text
If you make the text bigger, it will make thing more noticeable. Bigger texts stand out better, and they also more accessible to more people. Some people can have visual impairment, or if they are looking on LCD screens in sunlight, on their phone, sitting a little further from the screen, or just skimming the page. Bigger texts can attract people’s attention more easily. You need to fill the same amount of space with less stuff and choose to make more important elements bigger than less important elements. If you need to have a lot of information on a page, and it’s all relatively equal in importance, keep it all small. Making everything big is not a good idea.
Example: Link to http://www.mozilla.org
4. Bold text introductions
This means a leading headline description. These normally set out the site’s USP, elevator pitch or main message. They tend to be graphical, rather than regular text. The reason for this is that designers want a lot of control over the page’s visual impact, especially early on in a browsing experience. Only use one if you have something bold to say. If you have a simple message that you want to be seen first, headline this. Make it clear by putting it against a relatively plain background.
Example: Link to http://www.photoshop.com/
5. Strong colours
It is needless to say that bright, strong colours draw the eye. Use them to divide the page into clear sections and to highlight important elements. Use a bit of intense colour to help differentiate areas of importance and to draw attention to items you want the visitor to notice. Colours can be also used for communication brand values, for example, green for good health. But use strong colours sparingly, only for the high-value features. If everything is in strong colour, it is not so effective to draw attention because the site will feel confusing and chaotic.
Example: Link to http://www.colorschemer.com